How RC Willey Turned Sushi into Sales
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How RC Willey Turned Sushi into Sales

When: February 21st
1:00 PM EST
Where: United States

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How RC Willey Turned Sushi into Sales

Thursday, February 21, 2019, 1:00pm EST

Are your stores’ promotional marketing events driving conversions? Tracking return on investment for marketing strategies can be challenging for retailers without actionable data. In this webinar, you’ll see how furniture retailer, RC Willey, integrated network camera analytics with their POS system to reveal a deeper analysis of store productivity. You’ll hear from Rod Mosher, Director of Loss Prevention and Safety at RC Willey, who implemented Axis network surveillance technologies to track conversions during a free sushi night promotion. Through their analysis, they were able to determine that the promotion brought in 30% more foot traffic and resulted in a 10% increase in sales. Data like that is hard to ignore – with reliable business intelligence, it’s easier than ever to optimize retail stores with faster decision-making and a wealth of analytics data.

Rod Mosher is the Director of Loss Prevention and Safety at RC Willey Home Furnishings, a furniture retailer with locations through the western United States. Following his career in law enforcement, Mosher joined RC Willey in 2006 and has built strong, cross-functional relationships throughout the organization to develop the optimal security and business solutions.

Hedgie Bartol serves as a business development manager for the retail segment at Axis Communications, Inc. In this role, Mr. Bartol works closely with partners and retailers on strategic surveillance installations designed to maximize loss prevention and streamline business operations.


Mr. Bartol joined Axis in July of 2011, bringing more than 20 years of experience in retail loss prevention to the position. His expertise extends to retail-specific solutions ranging from access control, identity management, and fraud prevention technologies to systems integration, video management software and network camera technologies.


Prior to joining Axis, Mr. Bartol served as retail sales manager for Milestone Systems developing the vertical market segment through end-user and channel partner relationships. Mr. Bartol also served as the national business development manager for Diebold’s Retail Solutions Group, establishing the Diebold brand, identifying creative marketing opportunities, and increasing revenue. Over the years Mr. Bartol has secured a multitude of national retail accounts and built strong brand recognition with his active industry participation and strategic relationships.


Mr. Bartol is a graduate of Catawba College and serves on the Retail Council of ASIS, the RILA Vendor Advisory Board, the Vendor Advisory Board for LP Magazine as well as other numerous trade organizations. He also holds a Loss Prevention Qualified (LPQ) designation through the Loss Prevention Foundation.


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